Stockholm has produced more billion-dollar unicorn startups per capita than any other city in Europe
If this is the era of the entrepreneur it is surely also the age of the freelance worker.
Swedish on-demand sale service Universal Avenue has raised $10 million A round from Eight Roads, the proprietary investment arm of Fidelity International Limited.
Universal Avenue, the Stockholm-headquartered startup that lets companies access a local sales force on demand, has closed a deal of its own.
Local hero Spotify, like previous standard bearer Skype, has certainly inspired Swedish entrepreneurs, but Stockholm’s flourishing tech cluster is down to an mixture of forward thinking and talent, says Monty Munford.
Universal Avenue is playing squarely in the on-demand economy with an app and service that lets companies, including startups, hire sales people (or ‘brand ambassadors’) on-demand. In the same way, perhaps, that Uber is disrupting traditional taxi firms and private car hire companies, the Swedish startup is taking on traditional marketing agencies or the need to recruit an ‘on foot’ or local sales team of your own.
The app is like Uber, but for a sales force. It has many of the same dynamics: Companies can use it to get salespeople on demand, and those salespeople choose when to work and which assignments to accept. The startup behind it, Universal Avenue, calls the idea “sales as a service.”
“If [Universal Avenue] can pull this thing off, I can outsource all my sales to them,” says Marcus Strömbäck, iZettle’s head of direct sales. He says that while he is just in the pilot stage with Universal Avenue, using the service only in Sweden, sales through the year-old payments platform are robust, and he is eager for the company to expand outside its native country.
Heard of Universal Avenue? Word is spreading fast across Stockholm that they are the next hot start-up to watch. Despite recently launching, leading tech giants across Europe are lining up to work with them. They have most of the leading Nordic brands as partners already, including the likes of Spotify Business by Soundtrack Your Brand, Wrapp, iZettle and Bokadirekt to name a few.
'The idea behind Universal Avenue came from a previous idea that my co-founder Petter and I had for people to work whilst traveling. We were always meeting a lot of people who were looking for freedom and flexibility but at the same time wanted to do something meaningful and qualified.'
Universal Avenue, the on-demand sales platform today announced the appointment of Andrea Bertone as new Non-Executive Chairman of the Board, Bertone will serve as an independent board member.
Universal Avenue, the on-demand sales service, has raised $10m in venture capital in its series A funding round, to further expand global operations.
MOOR Partner Bengt Häger officially joins Universal Avenue as Chief Financial Officer Häger joins the management team to support rapid growth of the Stockholm headquartered Sales-as-a-Service platform
The Stockholm based company has raised $7 million to date. With a strong presence already in Sweden, United Kingdom and Greece, Universal Avenue now enters Spain to change the way people work.
Executives from Spotify and Tele2 join Universal Avenue
The on-demand sales company will use funding for product growth, sales and marketing. Stockholm, August 31st, 2015